The branded jewellery segment to drive diamond growth
The branded jewellery segment to capture over 50% revenue by 2033 According to the report, the branded jewellery segment will continue to drive diamond growth, capturing a larger share of value in diamond jewelry sales! Branded jewelry has been a key driver of global luxury jewelry growth, with 8% CAGR over the last five years compared with a 1% decline for unbranded. The branded segment will likely capture more than 50% of future revenue from 2024 to 2033. This growth is supported by significant marketing investments from leading brands. For example, the marketing spend of the top four brands as a percentage of sales rose from 8% in 2006 to 12% in 2022. In addition, there is a growing consumer emphasis on brand and design in jewelry selections. Among Chinese consumers in 2022, for instance, 92% of diamond jewelry acquisitions were branded (based on pieces), with Chinese brands accounting for almost four out of five acquisitions. In the US, the share of branded jewelry ac