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Showing posts from May, 2020

Platinum Jewellery Business Review by PGI

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India platinum market size is of 228koz in 2019 Platinum Guild International (PGI) recently published its Platinum Jewellery Business Review, 2020-Web presentation under the heading of: Tectonic shifts: How the world is moving and jewellery demand is responding! The report presented by Huw Daniel, Chief Executive Officer- Platinum Guild International-PGI.   The presentation says about shifts accelerated by Covid-19, making programmes built around them key to recovery. As a key insight, under the Digital consolidation it said, the consumer journey is no longer a straight line!  Digital is not a channel; it is a key ingredient to the consumer experience, linking engagement to purchase – wherever both occur. Social distancing and lock-downs have made this even more of a priority. Another insight, focussed is Branding & Storytelling and said, marketing cannot improve generic products. Collections that have been developed with the consumer in mind and tell a comp

Push collaboration in the Post Covid19 era

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Look for alliances beyond the sector Ali Pastorini, Co-owner Del Lima Jewelry brand and President of Mubri - Mujeres Brillantes International Association expressed amid lockdown. Being a Market Consultant with expertise in Latin America region she said about resumption and change in business landscape to Nayan Jani. In the context of doing business & resumption in post Covid-19, Ali said, I have no doubt, things are already changing. It is no longer a discussion about whether it will change, but how we will adapt to this new reality. I, personally, with my jewelry brand have already changed some attitudes and behavior to adapt this new reality in the most effective way, both from the B2B and B2C point of view. Being a market expert she also focused upon buyer’s attitude & buying habits. Ali Pastorini said the way we are communicating and consequently selling has to be more dynamic and global. That consumer who had a certain resistance to buying online or even

Alrosa tender next goes digital in May

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Tender taking place between May 15 and 29, 2020 Alrosa offered an option to its long-term customers to buy rough diamonds through its digital platform amidst limited business travel due to Covid-2019 pandemic related restrictions. At the digital tender taking place between May 15 and 29, 2020, the company offers over 800 rough diamonds from 5-10 carats batches. The offered volume is the largest Alrosa has ever put on a digital tender. The company provides detailed information on each diamond for remote evaluation. Clients logged to their personal online account get full digital scans of auctioned stones, including data on their external shape, inclusions, color, fluorescence, as well as photos.   For clients’ convenience, the company has significantly upgraded its trading system as well as online services. Every lot has a separate web page with all its characteristics. Given a large number of lots, clients have an opportunity to upload their bids for individual ston

Shifting paradigm to village from Mega Cities!

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Edit: One village one skill theory! Recently Narendra Modi, Prime Minister-India interacted with Bill Gates and suggested that the Gates Foundation could take the lead in analysing the necessary changes in lifestyles, economic organisation, social behaviour, modes of disseminating education and healthcare that would emerge in the post-Covid-19 world and the associated technological challenges that would need to be addressed. He said that India would be happy to contribute to such an analytical exercise based on its own experiences. This is to understand amid Covid-19 lockdown. What PM India is thinking for the post Covid-19 era? Where the direction and wind is blowing! De facto this is the critical time for every government and policymakers that to lead their nation in very precise manner. There is no room for policy mistake amid, lower charting trade & geopolitical tensions! I think direction India is very clear and precise, here I will focus on two, 1: Rajiv Meh