Forevermark’s New Campaign
#BetterHalfWithinMe Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today. The campaign includes a film and will utilize national media channels such as TV mainlines, set of print and outdoor ads, digital display, social media, radio channels, and in-store. The campaign will debut on TV with 30 and 50 second commercials, to be screened on 15 September 2018. The TVC will be shared on social & digital with shorter edits. Through extensive research commissioned through Kantar IMRB it was found that Indian women are slowly evolving the meaning of femininity by combining strength with an essential grace. They currently enjoy increasing levels of economic power and whilst celebrating the achievements of their family, while being focused on their personal growth as an individual. A half-carat diamond charact