Senco rolled out Everlite collection
Everlite says: the brand is listening woman! Everlite, the light-weight gold and diamond brand from Senco Gold & Diamonds, a pan-India jewellery retail player has rolled out a Women’s Day campaign called #HearMeOut. The premise of the campaign is while the struggles and successes of a regular woman often goes unheard amid the rush of our daily lives, and while they wish they could say #HearMeOut to the world around them, Everlite says that the brand is listening and promises to lend an ear to each woman. The film shot by Digitale aims to make the women feel heard, recognised and appreciated and showcases that it is important to also listen to stories of women who exist around us every day apart from celebrating those journeys that carry a milestone or historic events. The film which was shot entirely on iPhone and shot within a span of 10 hours is written by non-binary female lesbian screenwriter Priyadarshini Chitrangada and features transgender activist Anurag Maitre