Flagship store opens in LA
ÂME redefines fine jewelry retail with LGD! Âme celebrated the opening of its flagship store at Westfield Century City Mall in Los Angeles (LA), California, earlier this month. With an ambition to redefine fine jewelry retail with a fresh vision at every touch point, the new boutique features sensory experiences in every aspect of its presentation. Âme has collaborated with renowned designers, musicians and fragrance creators, to create a retail environment that sets the tone for the brand’s planned expansion in the United States and globally. Launched in 2018, Âme is a modern fine jewelry brand under the creative direction of Elinor Avni, whose collections are designed to break free from tradition, allowing diamond jewelry to be worn with freedom and personal style. As a matter of policy Âme uses only Lab-Grown Diamonds (LGD). With a fully integrated eCommerce platform and a New York City pop-up, Âme has already found fans across the globe including stars ...