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A much heavier footfall for brides at the festive!   Update 1: Somasundaram PR, Regional CEO, India at World Gold Council (WGC) said, “Gold buying is an inseparable, nearly mandatory, part of Akshaya Tritiya celebrations for millions of Indians. After two years of covid induced lull, the festive sentiment among trade and consumers appears to be stronger this year, surpassing expectations. Sustained aggressive marketing and trade promotions have played a role in increasing in-store visits and leveraging the occasion.   Digital gold buying platforms also sound upbeat, with small buyers enthusiastically picking up the convenience of purchasing gold for as little as one rupee on their smartphone, without having to worry about purity and transparency. Even with gold prices at a high, initial market feedback point to a buoyant Akshaya Tritiya, due, in no small measure, to a heightened interest in gold among consumers following risks posed by inflation and global uncertainties.” Vaibhav

Bring home good luck with pure, naturally white Platinum   Akshaya Tritiya, an occasion ushering infinite auspiciousness is celebrated on the third day of the Shukla Paksha of the Indian month of Vaisakh and is known for marking new beginnings in one’s life. This occasion is symbolic of good luck, success and fortune gains. This year, Akshaya Tritiya will be celebrated on 3rd May 2022.   The term Akshaya means imperishable or eternal. This festival signifies wealth, prosperity and happiness, conferring endless fortune to those buying precious metals. The attributes of platinum link back closely with the piousness of this festival. The true, natural white of platinum symbolizes purity, wealth, power and strength. Jewellery cast in unfading and unchanging platinum, retains its white colour and never fades or tarnishes despite the passage of time.   A universal symbol of love, rare and precious platinum, has stood the test of time to mark all the important milestones in one’s life,

Bora is a modern reflection of a glorious past   CaratLane, India's leading omni-channel jeweller is set to blow your minds with their newest collection - Borla, a saga of a reimagined Rajasthani classic. Bora is a modern reflection of a glorious past shrouded in a veil of mystery.   Each timeless design of the collection distils the majestic Maang Tikka & breathes new life into an ancient ornament adorned by all Rajasthani women. In the simplest words, true to its colourful inspiration, Borla is a big fat Indian wedding. Its vibrant green and red enamelling, its dramatic 3D shapes, its playful designs that include kinetic movements & its luxurious diamond studded outlines are all you need to make each day feel like a celebration of life.  Talking about the collection, Kinnari Shah, Head of Design & Merchandising, CaratLane said, “We wanted to take inspiration from our rich heritage & Borla was the perfect muse.  Our designers have recreated the spherical, 3D sh

Reliance Jewels launches Apurvam Collection Showcases Temple Jewellery untill May 7 Reliance Jewels, one of India’s most trusted jewellery brand has unveiled their latest ‘Apurvam Collection’ on the auspicious occasion of Akshaya Tritiya. Inspired by the grandeur of Hampi & some famous temples of Karnataka and Kolhapur, the collection showcases a mix of palatial gold designs along with suave gems. The intricately crafted jewellery collection of intricate Necklace sets in pure gold can be worn for every occasion, enhancing the presence of the person wearing it. The intricate designs are crafted with precision, bringing out the architectural marvels in Hampi. One can witness the famous Chariot, outer structure of Lotus Mahal & arches, the Step well, the 11 domes of the Elephant stable in Hampi & other ornate motifs imbibed within the collection have created some extraordinary masterpieces, making it the ideal choice for women to wear and brighten up the ambia