Result of Assure Program announced!
Performance of Diamond Verification Instruments announced! The joint collaboration by the Diamond Producers Association (DPA) and Signet Jewelers – the ASSURE Program has published the results from the independent performance tests of Diamond Verification Instruments in the Assure Directory on diamondproducers.com/ASSURE. Through the Assure Directory trade participants can access objective and third party verified information on the relative performance of Diamond Verification Instruments and guidance on how to ensure that their business is protected from undisclosed laboratory grown diamonds. Jean-Marc Lieberherr, CEO of the Diamond Producers Association, said “Trade participants have a shared responsibility to disclose the nature of the product they are selling to protect the end consumer. Through the ASSURE Program we will support the diamond trade, from independent jewellery retailers to large diamond manufacturers, to make informed decisions on