CaratLane celebrates film Bappancha Ashirwaad
The Beauty of Commitment with a Marathi short film Twist CaratLane, a Tata product and India’s leading omnichannel jewellery brand, has unveiled Bappancha Ashirwaad, its latest regional short film- following the huge success of its Teej campaign for Uttar Pradesh. With this release, the brand takes its celebrated engagement narrative to Maharashtra, strengthening its connection with the state’s culture and people. Developed in partnership with BBH India, Bappancha Ashirwaad places a modern proposal story against the lively backdrop of local festive celebrations, while keeping the focus on the gentle encouragement that inspires couples to commit. By weaving regional flavours into a universal love story, CaratLane aims to build deeper resonance with audiences in Maharashtra. Saumen Bhaumik, Managing Director, CaratLane said, “At CaratLane, we believe that love stories are best told in the language of the heart, the mother tongue! With this ‘Bappancha Ashirwad’ fi...