GJ Town India

#BetterHalfWithinMe  Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today. The campaign includes a film and will utilize national media channels such as TV mainlines, set of print and outdoor ads, digital display, social media, radio channels, and in-store. The campaign will debut on TV with 30 and 50 second commercials, to be screened on 15 September 2018. The TVC will be shared on social & digital with shorter edits. Through extensive research commissioned through Kantar IMRB it was found that Indian women are slowly evolving the meaning of femininity by combining strength with an essential grace. They currently enjoy increasing levels of economic power and whilst celebrating the achievements of their family, while being focused on their personal growth as an individual. A half-carat diamond cha...

Award for Industry Innovation of The Year The International Institute of Diamond Grading & Research (IIDGR), a member of De Beers Group, is pleased to announce that its industry-first synthetic screening device, SYNTHdetect, was awarded Industry Innovation of the Year at last night’s JNA Awards in Hong Kong. Launched last year, SYNTHdetect is the first synthetic diamond screening device to simultaneously test multiple stones in set jewellery and has the industry’s lowest referral rate at around 0.05 per cent. Jonathan Kendall, President-IIDGR, said: “It’s a real honour to be recognised among our industry peers with this award, which is testament to IIDGR’s mission to continually pioneer new innovations to support the diamond trade. SYNTHdetect has revolutionised synthetic diamond detection for our customers through our proprietary technology that makes the process of screening synthetic diamonds extremely simple and efficient. I congratulate all of IIDGR’s scie...

Allows even greater volumes of jewellery to be screened simultaneously The International Institute of Diamond Grading & Research (IIDGR), a member of De Beers Group, announced the introduction of SYNTHdetect XL, an advanced version of the highly successful SYNTHdetect synthetic screening device launched last year. Unveiled at the Hong Kong Jewellery & Gem Fair, SYNTHdetect XL has a larger base unit that allows multiple volumes of jewellery to be screened simultaneously, providing even greater efficiencies for users. It also provides the opportunity to now scan larger necklaces, multiple solitaire rings and multiple bracelets, while retaining the ease of use of the original device. Jonathan Kendall, President, IIDGR, said: “We’re delighted to be introducing the next innovation in IIDGR’s range of industry-leading synthetic screening devices, SYNTHdetect XL. Using the same revolutionary technology as the original SYNTHdetect, this new device allows more pieces...

Diamond Jewelry Sales record $82 billion in 2017 The World Federation of Diamond Bourses (WFDB) has welcomed the De Beers Group's Diamond Insight Report which shows diamond jewelry sales in 2017 at a record $82 billion. In addition, the report finds that the Millennial and Gen Z generations combined accounted for two-thirds of global diamond jewelry sales last year. "There is no doubt that this is a very positive and upbeat report," said WFDB President Ernie Blom. "The diamond industry can take great heart from this report which I would highly recommend that people take the time to read. We can all learn a great deal about how to approach and market to the younger generations because the report contains very detailed information about the buying patterns of the 21 to 39 Millennials age group, and Gen Z of those currently 18-20-years-old. "They are incredibly important demographics with huge spending power, but they want to buy on their terms....

The Diamond Producers Association (DPA) has announced that RZ Murowa Holdings Ltd, majority owner and operator of Murowa Diamonds Private Ltd (Murowa Diamonds), has joined the DPA, effective 1 July.  Murowa Diamonds operates the Murowa mine in Zimbabwe, which was purchased from Rio Tinto in 2015 and expanded significantly under its new leadership. Manit M. Shah, Chief Operating Officer of Murowa Diamonds, will join the Board of Directors of the DPA in September 2018. Mr. Shah has considerable experience driving business performance and managing international operations. Jean-Marc Lieberherr, CEO of the DPA, said “We are delighted to welcome RZ Murowa to the DPA and Manit to our Board of Directors.  The DPA will continue to play a vitally important role in the future of the diamond industry and broadening our representation and geographic reach will help ensure we maximise the positive impact we can have for the sector as a whole. We look forward to working closel...

Strengthens global resource portfolio and supports production potential De Beers Group announces the completion of the previously announced Plan of Arrangement pursuant to which De Beers Canada has acquired all of the outstanding securities of Peregrine Diamonds Ltd at a purchase price of C$0.24 per share, for a total cash consideration of C$107 million. The acquisition includes the high quality Chidliak diamond resource located in Canada’s Nunavut Territory and other properties elsewhere in Nunavut and the Northwest Territories. The transaction, which was announced on 19 July 2018, was approved by Peregrine’s security holders on 31 August 2018 and by the Supreme Court of British Columbia in its final order dated 10 September 2018. The common shares of Peregrine have been approved for delisting from the Toronto Stock Exchange and will be delisted at the end of trading on 14 September 2018. Bruce Cleaver, CEO, De Beers Group, said: “We are very pleased to complete th...

Growth registered with sales at US, China and India Alrosa, the world’s largest diamond producer, announces diamond sales results for August and eight months of 2018. In August, Alrosa Group sold USD 294.9 million worth of rough and polished diamonds that shows a jump of +14% YoY. Rough diamond sales by value amounted to USD 283.2 million, polished diamond sales – USD 11.7 million. Alrosa’s total diamond sales in January-August 2018 grew by 9% YoY up to USD 3.323 billion, including rough diamond sales of USD 3.256 billion and polished diamond sales of USD 67 million. “Despite traditional August market slowdown, sales of both rough and polished diamonds were much higher than a year before. Positive trends in diamond jewelry sales observed since the beginning of the year contribute to stable demand for almost the entire range of our products, especially for high-price rough diamonds, says Alrosa Deputy CEO for Sales Yury Okoemov. Basically, we maintain moderat...