De beers announces Letsile Tebogo as Global Ambassador
Botswana’s first Olympic gold medallist leads Botswana’s diamond heritage De Beers Group announces Letsile Tebogo, Botswana's 200 metres Olympic gold medallist and World Athletics Male Athlete of the Year 2024, as its Global Ambassador, marking the start of a unique collaboration that celebrates both his athletic achievements and the transformative power of natural diamonds. The collaboration builds on Botswana’s remarkable journey over more than five decades to become a world-leading diamond producer, which has in turn transformed the prospects for its people. The longstanding diamond partnership between the Government of Botswana and De Beers has seen the country use its resource wealth for economic development, and the creation of new opportunities in education and sports has helped cultivate talents such as Letsile Tebogo. Like the diamonds that shaped his nation's future, Letsile’s rise to excellence highlights Botswana’s latent potential that, when nurtur...