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Tracr, the end-to-end blockchain Traceability developed by De Beers Tracr, the end-to-end diamond industry blockchain traceability platform being developed by De Beers Group in collaboration with key industry stakeholders, announced that Chow Tai Fook Jewellery Group (CTF) has joined the platform’s pilot programme.   Chow Tai Fook joins a range of other leading businesses from across the diamond value chain in piloting the next generation asset-tracking platform powered by blockchain and artificial intelligence. Chow Tai Fook will work with Tracr to support the objective of continuing to enhance consumer assurance over a diamond’s traceability, provenance and authenticity. Chow Tai Fook’s participation will further extend the platform’s reach into the Asian diamond sector, in particular in Greater China. This will help accelerate Tracr’s ability to fulfil its mission of working with the industry to build a digital ledger that spans the entire diamond pipeline, helping

CTF inks MoU with Tencent Promotes Cross-border Intelligent Consumption Chow Tai Fook Jewellery Group Limited (CTF) announces that the Group and Tencent signed a memorandum of agreement. Starting from next year, WeChat Pay Hong Kong can be used for all purchases at designated CTF Jewellery stores in Mainland China, encouraging Hong Kong people to use digital payment in Hong Kong dollars and significantly enhancing Hong Kong consumers’ life experience. The Group also plans to gradually promote WeChat Pay HK to more CTF Jewellery stores in the Greater Bay Area and other cities across Mainland China and further extend this convenient payment method to the points-of-sale of other brands under the Group. Designated CTF Jewellery stores in Mainland China to launch WeChat Pay HK payment next year: In the partnership, a Hong Kong jewellery group realises the use of WeChat Pay HK in both Mainland China and Hong Kong, providing utmost convenience to Hong Kong con

Chow Tai Fook Clinches Manufacturer of the Year-Cutting & Polishing Chow Tai Fook Jewellery Group Limited (CTF) proudly announces that the Group has earned the Manufacturer of the Year – Cutting & Polishing at JNA Awards 2018. The Group was recognised along with its diamond processing and jewellery manufacturing hub in Shunde Ingenuity Centre. While striving to promote craftsmanship with artisanal spirit, the Group continues to pursue and foster innovation and creativity. Leveraging of a vertically integrated business model and advanced technology, the Group adopts a customer-driven approach in production and operations through standardisation, automation, digitalisation and intelligence. This further supports its exquisite craftsmanship, as well as the delivery of best-quality jewellery products and excellent customer experience. Chow Tai Fook Managing Director, Kent Wong, said, “In light of evolving market dynamics and rapid shift in consumer preferen