PNG launches Code of Origin
Code of Origin, across PNG stores in Maharashtra & Goa The consumers of the future are changing and a new generation of socially and environmentally active consumers are emerging who want to increasingly associate with products and brands that have strong values focused around people and bettering the planet. To cater to such consumers, De Beers launched their trusted diamond program - Code of Origin at PNG Jewellers, a 189-year-old jewellery brand across their stores in Maharashtra & Goa. The De Beers Code of Origin is a trusted source programme that reflects De Beers’ deep commitment to social and environmental responsibility, so the consumer can be proud of where the diamonds come from. The De Beers Code of Origin is proof that the diamonds are natural and conflict free and were discovered by De Beers in Botswana, Canada, Namibia or South Africa where they have helped provide jobs, education, healthcare and wildlife conservation. Each piece of jewel...