Jewellery Consumer Sentiment and Behaviour
PGI Insight published on long-term effects of Covid-19 Recently, Platinum Guild International (PGI) published its, PGI Insight, Jewellery Consumer Sentiment and Behaviour During and Post the Covid-19 Crisis. The report says, while the long-term effects of the ongoing Covid-19 crisis on the preciorous jewellery industry will depend on a number of factors, it is possible to envisage three overall scenarios: A fast and conclusive V-shaped recovery, a slower but conclusive U-shaped recovery and a slow, unsteady L-shaped recovery in order to gain insight on potential trajectories, PGI and Sinus Institute designed an international flash survey among jewellery purchasers. In late April and May, the survey interviewed over 1,000 jewellery buyers and wearers in each of platinum jewellery’s four key markets – China, Japan, India and the United States, to understand areas of insight include jewellery-specific and general consumer attitudes and behaviours under the current Co...