GJ Town India

Donates US$1 million to aid for impacted by the war  De Beers Group has been shocked by the violence in Ukraine and inspired by the bravery of its people. We are donating US$1 million to aid organizations that are operating in the region and providing support to those impacted by the war.  The Anglo American Foundation will also match donations made by our employees, up to £1,000 per person per year, through its Employee Match Funding scheme which is open to all permanent employees across Anglo American.                                                                                                                                                                      De Beers Group, established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds.                                                                                                                                                                     

He will step down from on 1 April 2022 a fter Distinguished 37 year career as Executive VP   Marc Jacheet to join company and lead consumer businesses   De Beers Group announced that Stephen Lussier, De Beers Group Executive Vice President for Brands & Consumer Markets, will step down from his executive responsibilities on 1 April 2022 after 37 years with the company. Stephen will continue to contribute to De Beers as a strategic advisor and will continue to serve in his role as Chairman of the Natural Diamond Council.   Stephen will be succeeded by Marc Jacheet. Marc brings a wealth of luxury goods, luxury jewellery, marketing and digital experience gained over a 25-year international career - most recently as President of Tiffany & Co. Europe, Middle East and Africa, and prior to that as President of Tiffany’s Asia Pacific region. Marc has also held a number of global marketing roles with LVMH, Danone and Unilever in Europe and the US. Bruce Cleaver, CEO, De Beers G

Launches three stores with trusted partner   Beautiful, natural diamonds now exclusively available in Jammu, Ambala and Ludhiana Forevermark, the diamond brand from the De Beers Group launched three more doors in partnership with Fortofino in North India this week. The brand saw the opening of the 8th Forevermark Boutique in Ludhiana as well as the launch at the Fortofino stores in the city of Jammu and Ambala.   This is the second store in Jammu after the success of the one at Aquaf market while Ludhiana and Ambala are new markets for the brand.   While Forevermark encompasses the promise of beautiful, rare and responsibly sourced diamonds, Fortofino, a jewellery brand that makes luxury accessible, offers quality jewellery to its customers. The synergy of these two brands brings to its consumers, hallmark diamond jewellery in which each diamond comes with a unique inscription and assurance that they are among the world’s most carefully selected diamonds.  The stores house exqu

  Céline Assimon to the business on 1 September   De Beers Group announced that Céline Assimon will succeed François Delage as Chief Executive Officer of De Beers Jewellers. After a decade at the helm of De Beers Jewellers, François will step down as CEO at the end of September, with Céline joining the business on 1 September to ensure a seamless transition of leadership.   Céline has a strong track record as a creative and inspirational leader with extensive global experience across marketing, sales and merchandising in the high-end jewellery and luxury sector. As Worldwide Head of High Jewellery and High Watchmaking Sales at Louis Vuitton, and later on with Piaget as their High Jewellery and Exceptional Pieces Director, Céline has successfully led the commercial development of these brands’ global footprints, with a focus on the most discerning clients. Céline was most recently CEO at luxury brand de Grisogono. Stephen Lussier, Chairman of De Beers Jewellers and Executive Vice Pr

De beers group progresses Conservation initiative in Africa De Beers Group announced that the second translocation of elephants from its Venetia Limpopo Nature Reserve (VLNR) in South Africa to Zinave National Park in Mozambique has taken place. The first herds of elephants were corralled at the VLNR on 25 June, before making their journey by road some 1,700km where they were released at Zinave on 27 June. The final herds arrived at Zinave today, bringing the total number of elephants moved in 2019 to 53. The translocation is part of a major conservation effort – known as ‘Moving Giants’ – that aims to move some 200 elephants over three years in a bid to help secure the future of the VLNR, which at the beginning of last year was under threat due to too many elephants impacting the broader ecosystem, and to help repopulate Mozambique’s elephant population. During the first phase of the project, 48 elephants were trans located in July and August 2018. These elephan

Gemfair to create for Artisanal and small-scale miners Pilot scales up Operations on the ground GemFair, a pilot project developed by De Beers Group, that aims to create a secure and transparent route to market for ethically sourced artisanal and small-scale mined (ASM) diamonds, is scaling up its operations in Sierra Leone to give more miners the opportunity to benefit from the opportunities the programme offers. The GemFair pilot provides ASM diamond miners with access to De Beers Group’s industry leading distribution channel, while seeking to improve ethical standards, working conditions and value for miners within the sector. GemFair has partnered with the Diamond Development Initiative (DDI), an NGO that has been instrumental in helping to formalise the diamond ASM sector in Africa. Following the launch of the pilot, where GemFair worked with 16 mine sites in Sierra Leone, the pilot has been extended in the past six months to work with a further 38 sites

Huma Qureshi Graces the Event in Mumbai Waman Hari Pethe (WHP) Jewellers, one of the most recognised names of the jewellery business in Mumbai since 1909, has partnered with Forevermark, the diamond brand from the De Beers Group, by launching the brand at their store in Mumbai. Forevermark diamonds are the world’s most carefully selected diamonds while Waman Hari Pethe Jewellers personifies heritage with quality jewellery and astonishing designs. The synergy of these two brands has brought about an ideal collaboration to offer exquisite diamond jewellery pieces that come with an inscription assuring you that they are the most beautiful, rare and responsibly sourced diamonds. Celebrating this partnership was the talented film star Huma Qureshi who unveiled Forevermark at Waman Hari Pethe Jewellers with their dazzling collection of jewellery pieces. Adorned by exquisite Forevermark jewellery, she said, “I am truly honoured to be present at the launch of Forevermark at Wa

The Forevermark Elements Collection launched In anticipation of the New Year, Forevermark, the diamond brand from De Beers Group introduces the ‘The Forevermark Elements Collection’, designed exclusively by Joyalukkas, an authorised Forevermark jeweller.   Set with rare, beautiful and responsibly sourced Forevermark diamonds are at the heart of each piece of The Forevermark Elements Collection is inspired by the symmetry in design with three dominant shapes - each shape reflecting a unique facet of a woman.  The triangle represents passion, zeal and creativity while the oval shape highlights the adaptive quality of the woman and the square embodies her simplicity and humble personality.  Crafted with modern elegance – the collection comprises of necklaces and earrings in 18k yellow, rose and white gold. These versatile pieces are a must-have for any occasion and can be adorned from day to night, make for a perfect gift for birthdays, anniversaries or a day to feel tru

Dr Tshepo Sedibe, De Beers Group Senior Occupational Health Manager,  reports on the progress being made in the fight against HIV/AIDS We in De Beers Group are passionate about the health and wellbeing of our employees and of the communities they come from. So we are determined to keep up the fight against HIV/AIDS and tuberculosis (TB) among our people in southern Africa. Our view is that the health of our workforce and their communities is interwoven. By helping one, we help the other. Today – 1 December – is World AIDS Day, when we come together to show our support for people living with the illness, commemorate those who have lost their lives from it and rededicate ourselves to the battle against HIV/AIDS. As background, AIDS stands for ‘acquired immune deficiency syndrome’, which happens because of the damage to the immune system caused by HIV (human immunodeficiency virus). It was first recognised in 1981 and the term AIDS emerged in 1982. Since then, the wo

Forevermark launches The versatile Rac & Stac collection Forevermark is celebrating the holiday spirit One jewellery trend that has never gone out of fashion is stackable rings. Over the years the style has only been experimented with to evolve into a must-have in every woman’s wardrobe. This Christmas, Forevermark is celebrating the holiday spirit by bringing this style back with a fun and stylish collection called Rac&Stac that can be worn from day to night in over 200 different ways.   From skinny bands to dramatic cocktail rings in 3 gold variants - rose, white and yellow, each stack is a combination of one enamel, a motif and a Forevermark diamond ring, perfect to end with the year with style. Featuring elephants, hearts. stars and floral motifs with colourful enamel bands and solitaire rings, this collection is easy to carry helping you accessorize for a brunch with your girlfriends or a dinner date; from a fun and funky to elegant and classy with ease