De Beers new flagship store in London!
An open invitation to enter the Home of Diamonds! Discover the latest high and fine jewellery collections De Beers Jewellers is delighted to open its new flagship store on Old Bond Street, following a complete concept redesign that puts natural diamonds and sustainability at the heart of the customer experience. The new design pays tribute to the values of De Beers by offering a welcoming and inclusive atmosphere that blends open space with intimate areas, and features contemporary visuals that convey how the diamonds we discover create a lasting positive impact for the people and places where they are found. The transparent store front and open window displays are an open invitation to enter the Home of Diamonds and discover the latest high and fine jewellery collections featuring some of the most beautiful diamonds in the world. Building forever & sustainable retail: De Beers first opened a store on Old Bond S