De Beers launches holiday campaign, Forever Present!
The campaign for NDs revives the iconic A Diamond is Forever De Beers Group launched a new marketing campaign, Forever Present, to reinforce desirability for natural diamonds over the key holiday gifting season in the U.S. The campaign sees the return of the iconic; A Diamond is Forever, tagline following its reintroduction to De Beers’ category marketing activities last year. Highlighting a diverse array of gifting opportunities for natural diamonds this holiday season, the campaign celebrates familial, friendship and romantic relationships under the premise that natural connections deserve natural diamonds, making them the ideal choice for celebrating special moments with special people. The campaign reinforces the notion that natural diamonds are a store of emotional value that enable precious memories to remain forever present. The campaign features diverse real-life couples, illustrating unforgettable moments and key milestones worth celebrating with th...