De Beers celebrates natural diamonds!
Introduces reset, a collaborative design initiative! ReSet will offer a fresh perspective on responsible sourcing and sustainability through creative and engaging collaborations with jewelry designers! De Beers Group is pleased to introduce ReSet, a series of collaborations with jewelry designers to engage in conversations around sustainability and to offer a fresh perspective on the positive impacts of natural diamonds. The initiative aims to help ‘reset’ perceptions and shine a light on the significant positive contribution that natural diamonds deliver for the people and places where they are found, by collaborating with established and up-and-coming jewelry designers who will set diamonds discovered by De Beers into a range of pieces, celebrating sustainability in the sector. The initiative’s first activation – the ReSet Collective – launches today and is a collaboration with five leading US designers who share a passion for natural diamonds and sustainable sourcing – Jad