De Beers Announces a New Global Campaign
https://youtu.be/93ih0HZiix4 Celebrating Commitment and Purpose De Beers announces a new global campaign centred on commitments to ourselves, to one another and the wider world. It marks a fresh, purpose-led brand strategy and new chapter in the company’s 133 year long history. The statement ‘I do.’ is one of the most significant and time-honoured expressions of intent. Deeply emotional and instantly life-changing, it is an eternal promise between two individuals to a shared future. De Beers’ new campaign emphasises the importance of these powerful commitments, and takes these two iconic words into new territory, expanding their meaning to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more. Bruce Cleaver, CEO De Beers Group, says: “For more than a century, De Beers has played a central role in helping people express their enduring commitment to their partner. Today we see a new generation of consumers who wish to communicate a wid