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Showing posts with the label DeBeers campaign

Celebrate Fatherhood with Natural Diamonds

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  The evolving dynamics of the father-daughter bond   This Father’s Day, De Beers Group, the world’s leading diamond company, brings to light the evolving dynamics of the father-daughter bond through a heartfelt moment shared between Arjun Rampal and his daughter Myra Rampal; celebrating not only the love between parent and child, but the personal milestones they grow through together.   In a warm, candid visual, Myra is seen wearing a natural diamond solitaire in her second ear piercing, symbolising a new-age ritual of self-expression and independence- one that her father encouraged and embraced. For both, it marked a moment of trust, mutual respect, and evolving roles. "She’s always been her own person," shares Arjun Rampal. "But what’s beautiful is how she lets me be part of her journey; not just as a dad, but as a friend, a student, and sometimes, a little lost until she shows me the way." This intimate portrayal highlights how the second ear piercing, o...

De Beers states the face of ReSet campaign!

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Indira Scott, the face of ReSet campaign! ReSet Collective comprised of five designers!   Indira Scott fronts the campaign showcasing five pendants created to celebrate sustainability in the diamond industry; pendants will be auctioned for charity by Sotheby’s in December.   De Beers Group is pleased to announce international model Indira Scott as the face of the company’s previously announced ReSet Collective campaign. Ms Scott has lent her natural beauty and passion for the environment to reveal the collection of five unique natural diamond pendants, which celebrate sustainability in the diamond sector and will be auctioned for charity by Sotheby’s.   The ReSet Collective is comprised of five leading US jewelry designers – Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock and ZoĆ« Chicco – who visited Botswana late last year to witness first-hand the positive impact that diamonds discovered by De Beers’ joint venture partnership, Debswana, help create for the pe...