GJ Town India

  The film, Mayer Aashirbad is a Love Letter to Bengal   CaratLane, in collaboration with its creative partner BBH India, has unveiled a new Pujo campaign for West Bengal that redefines Durga Puja as the ultimate moment for a heartfelt proposal. The campaign is a beautiful fusion of tradition, art, and romance, positioning CaratLane’s elegant proposal rings as the perfect symbol of commitment.   According to Saumen Bhaumik, Managing Director, CaratLane, the vision behind the campaign was to connect with people on a deeper, more personal level. “Love, romance and proposal are matters of the heart. We believe a proposal comes from the heart, on your own terms, in your own time, free flowing, and spontaneous, like an unforgettable melody.   The film, Mayer Aashirbad; attempts to capture that beautifully honest moment cinematically in the backdrop of Durga Pujo—the biggest event in Bengal. The medley of Rabindra Sangeet and folk melodies truly brings this story ...

Senco unveils campaign to celebrates the power of femininity   As the festive season begins, Senco Gold & Diamonds, one of India's largest jewelry retail chains, launched a festive Durga puja campaign film - with a rhythmic, foot-tapping tune that makes everyone tap along, celebrating the inner beauty of a woman, her resilience, and her strength.   In keeping with this spirit, the campaign, Aparupa by Senco Gold & Diamonds highlights the significance of joy, reverence, cultural heritage, and pride in every one’s life. The Aparupa campaign celebrates culture, and the visuals of the film capture rituals, from Alpona to Shondhe Aroti, dancing to the beats of the Dhaki in revelry, and singing in celebration.  The striking red theme represents both the divine presence of Maa Durga and Senco Gold & Diamonds brand identity. Aparupa means, unparalleled beauty, both divine and human, embodying strength, grace, and tradition which ties up with the jewellery desi...