GJ Town India

                                          Consumer sentiment remains muted                                                                                          Offline sales severely impacted   Jewellery Market Bureau: The scenario 2021 was well described by the Somasundaram PR, Managing Director-India, World Gold Council on Akshaya Tritiya and said, “Akshaya Tritiya is celebrated under the shadow of covid pandemic for a second year in a row. Buying and gifting gold is considered auspicious on this day and it has huge cultural significance.” He said, amid lockdowns in several parts of the country and an uneasy air of fear that hangs, consumer sentiment remains muted and offline sales have been severely impacted, particularly in major cities and gold consuming states like Kerala, Andhra Pradesh, Maharashtra and West Bengal. Many organised jewellers have, however, adopted digital and omnichannel strategies to reach out to their consumers, learning from the lockdown experience of 20