GJ Town India

Forevermark caters directly to the modern buyer in India In the dome of the India International Jewellery Show (IIJS) Premiere 2024, Paul Rowley, Executive Vice President, Diamond Trading, De Beers group said that, the Indian consumer’s love affair with natural diamonds (NDs) and all they represent is going from strength to strength. With demand for diamond jewellery growing faster in India than anywhere else in the world, inspirational India has become the second largest market globally for natural diamond jewellery sales.   With a discerning consumer and a growing economy, the opportunities in the region are endless. At De Beers, we look forward to evolving our iconic Forevermark brand so it caters directly to the modern jewellery buyer in India. With its focus on beautiful, rare and responsibly sourced diamond jewellery, and a commitment to introducing stunning collections that combine the best of Indian and international design cues, its potential is enormous.  Meanwh...

Beyond the Tie opt for a gift that He'll remember   He is the man ready to take you on a shopping spree, lend you his credit card, or take you out for dinner when your significant other lets you down! Today's fathers are not confined by the traditional boundaries and stereotypes of the past. They are caregivers, confidantes, and friends.   This Father's Day, it's time to celebrate these multifaceted men with gifts that reflect their diverse interests and dynamic roles. So, skip the predictable and opt for a gift that reflects the enduring strength and the unwavering love of your dad.   For all that they are & all that they do, they definitely deserve some sparkle in their wardrobe as a reminder to who they mean to us. De Beers Forevermark offers a range of men's diamond bracelets, rings, and cufflinks, each meticulously crafted to embody timeless elegance. But what truly sets them apart is that each diamond is inscribed with a unique inscription number ac...

PNG announces a bevy of offers!     This February, PNG Jewellers is celebrating, Fun February across all its stores with unique and compelling offers for its customers across Maharashtra and Goa. February is a month of love and PNG Jewellers is spreading cheer through exceptional value, great designs studded with Forevermark Diamonds. After a fabulous run over the last three years, PNG Jewellers has once again launched the Fab5 Collection 2022-23. The Fab5 collection is an affordable, value based collection consisting of 5 spectacular diamond jewellery pieces and will be available at select stores in Pune, Mumbai, Aurangabad, Nagpur and Goa starting from the 3rd of February 2022 till the end of the month!   The Fab5 collection is the coming together of a perfect ensemble for every woman’s jewellery box. It includes a Necklace Pendant, Mangalsutra Pendant, Earrings, Ring and bracelet studded with Forevermark diamonds. Forevermark diamonds are the world’s most carefully s...

  https://youtu.be/93ih0HZiix4 Celebrating Commitment and Purpose De Beers announces a new global campaign centred on commitments to ourselves, to one another and the wider world. It marks a fresh, purpose-led brand strategy and new chapter in the company’s 133 year long history. The statement ‘I do.’ is one of the most significant and time-honoured expressions of intent.   Deeply emotional and instantly life-changing, it is an eternal promise between two individuals to a shared future. De Beers’ new campaign emphasises the importance of these powerful commitments, and takes these two iconic words into new territory, expanding their meaning to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more.   Bruce Cleaver, CEO De Beers Group, says: “For more than a century, De Beers has played a central role in helping people express their enduring commitment to their partner. Today we see a new generation of consumers who wish to com...

Reaffirms Long Term Commitment   to the Natural World Jewellery Market: Forevermark, the diamond brand from the De Beers Group, that has made a long-term commitment to take care of the natural environment and focus on ‘Building Forever’, is on track to achieve the 12 sustainability goals in the coming decade. These goals include leading ethical practices across industry, partnering for thriving communities, protecting the natural world and accelerating equal opportunity. On World Environment Day, here are some of the initiatives undertaken by the brand that puts responsible sourcing at the very heart of their business, 1: The brand has set aside land for the conservation of white rhinos and has also partnered with the Peace Parks Foundation to move 200 elephants across 1,000 miles to Mozambique for its untouched landscape and space. 2: It recycles 83% of the water used for diamond mining by De Beers Group and other natural diamond companies & 3: It helped found the Motswe...

Regina King & Amanda Seyfried Shine in Forevermark Diamonds at the 78th Annual Golden Globe Awards Responsibly sourced diamonds get  a closeup at the 2021 Golden Globes   Forevermark diamonds shined on nominees Regina King and Amanda Seyfried via virtual telecast at the 78th Annual Golden Globe Awards.    King, nominated for Best Director for One Night in Miami… looked radiant in a dramatic multi-earring look, pairing statement diamond drop earrings with Forevermark Black Label Collection cluster studs.   “Strong, beautiful, impactful-Forevermark diamonds share just a few qualities with the great Regina King, making them the perfect choice for her Golden Globes look. We were honored to partner with Forevermark not only for the beauty of the jewelry but because it’s a company committed to creating a positive, lasting impact in its communities,” said King’s styling duo Wayman + Micah of her Golden Globes jewelry look.     Nomin...

PNG Jewellers launches Fab5, a perfect ensemble for every woman’s jewellery box After a fabulous run in 2019, PNG Jewellers has once again launched the Fab5 Collection 2020-21. The Fab5 collection is an affordable, value based collection. It will be available at select stores in Pune, Mumbai and Goa started from the 4th of December 2020 till the stocks last.    The Fab5 collection is the coming together of a perfect ensemble for every woman’s jewellery box. It includes a Necklace, Pendant, Earrings, Ring and bracelet studded with diamonds.  The designs are complementary in nature to ensure a complete look for any woman. This collection will include a total of 9 different styles and sets. Priced at only 1,49,999/- these sets include certified Forevermark pieces. Every Forevermark Jewellery piece is adorned with a center diamond of 0.08 Carat and above which highlights the beauty of women as well as the jewellery.   Forevermark diamonds are the world’s most careful...

Kacey Musgraves and Gemma Chan rocks in Forevermark Diamonds at the 2019 Met Gala Singer Kacey Musgraves and actor Gemma Chanlit up the red carpet in Forevermark Diamonds at the 2019 Met Gala held at the Metropolitan Museum of Art in New York City. The theme of the night and the 2019 Costume Institute exhibition “Camp: Notes on Fashion” inspired Hollywood’s leading ladies to dress in over-the-top, exaggerated ensembles, even by Met Gala standards. The diamond jewelry paired with the looks did not disappoint, adding sparkle to the theatrical looks. Kacey arrived perfectly on-theme in a pink convertible dressed as Barbie doll in custom pink Moschino. Her teardrop diamond statement earrings were the perfect accessory to recreate the iconic look. “Kacey’s look is inspired by Moschino Barbie, the ultimate glam girl, and nothing says glamour like diamonds. Forevermark had the perfect oversized diamond drop earrings and a beautiful two stone diamond ring that remind...

Bibhu’s Fall Winter 2019 Collection Forevermark sparkles at Bibhu Mohapatra’s NYFW   Celebrating their on-going association with leading New York-based fashion designer Bibhu Mohapatra; Forevermark, the diamond brand from De Beers Group mesmerised on the runway as the designer showcased his new collection during New York Fashion Week (NYFW). In collaboration with Narayan Jewellers, Forevermark provided an assortment of beautiful, rare and responsibly sourced diamond jewellery pieces to compliment the designer’s Fall Winter 2019 collection. Bibhu Mohapatra celebrated his tenth anniversary collection, culminating a decade of bold prints, intricate beading, and show-stopping silhouettes. Bibhu’s Fall Winter 2019 Collection comes alive in a special runway show, inspired by his trip to Mount Stewart, UK, its history of the famous gardens and the women who helped create them. Often disguised as men, they travelled the world in search of new lands and exotic flora ...

Forevermark India Collaborates with 27 Indian jewellers Curated the Red Carpet Collection 2019 For the 91st Academy Awards   Forevermark diamonds have consistently adorned celebrities on the world’s most important red carpets. This year, 27 Indian retailers have designed jewellery exclusively for the 91st Annual Academy Awards. Inspired by the talent and strength of Hollywood’s leading women, the jewellery designs will be on display at the Forevermark Oscars Suite in Los Angeles for private viewings and selection by celebrity stylists and top fashion media in the lead up to film’s biggest awards ceremony. The expertly crafted pieces all feature Forevermark diamonds that have a unique inscription number, which is an assurance that each Forevermark diamond is beautiful, rare and responsibly sourced. Throughout a Forevermark diamond's journey from rough to polished, particular care has been taken to ensure responsible business practices, to support the advancement...

Sandra Oh and Gemma Chan Sparkle at the 76th Annual Golden Globe Awards Dramatic statement diamond earrings rule the red carpet at the 2019 Golden Globes Forevermark diamonds lit up the red carpet at the 76th Annual Golden Globe Awards on actors Sandra Oh and Gemma Chan.   The host of the evening and Golden Globe winner, Sandra Oh, dazzled in Forevermark diamonds in three show-stopping looks. Channeling old Hollywood glamour on the red carpet, Oh donned an elegant white gown, statement diamond earrings and a stack of diamond line bracelets. For her second look, Oh changed into a bold red gown and shoulder skimming diamond drop earrings. Finally, Oh accepted her Golden Globe for Best Actress in a TV series for her role in Killing Eve wearing a white gown with embellished gold sleeves, serpent-inspired diamond earrings and fancy yellow Forevermark Exceptional Diamond rings. Elizabeth Saltzman, Oh’s stylist, shared inspiration behind her look, “Working wi...