GJEPC’s InnovNXT Summit held in Mumbai
Forty Under 40 Leadership to lure GenZ customers Part 1: Indian diamond jewellery market will grow to US$ 17 bn by 2031 out of India's total gem & jewellery market of US$ 120 bn from $ 79 bn in 2021. 2024 is likely to be a record year for gold mine production and jewellery demand will be firm but vulnerable to gold prices. These interesting nuggets were revealed through several compelling sessions at InnovNXT, Forty Under 40, a next generation leadership Summit, an IIJS Initiative organized by the GJEPC (the apex body for gem and jewellery trade in India). The art of storytelling, symbolism & creative narratives in designer jewellery creations is a must learn for jewellers to take consumers away from price and value towards, priceless and invaluable. Jewellery trade can embrace customer-centric digital to achieve rapid scale and deeper penetration. Jewellers can tap WhatsApp’s potential for growing, engaging, retaining, and monetising customers in 2024.