GJ Town India

  30 to 75% financial assistance to set up A&H Centre   In view of the Mandatory Hallmarking, the number of jewellers and hallmarking centres applying for Bureau of Indian Standards (BIS) certificate will increase manifold and to deal with increasing number of applications, an online system for issuing BIS certificate has been developed by BIS and launched by the Government on 21.08.2020. The online system enables the jewellers to submit the application for registration and fees online. In this system there will be no human interface in processing the applications. The moment a jeweller submits the application with the requisite fees, he will be granted registration.  For Assaying and Hallmarking Centres, the online system will ensure that applications to start a new centre or renew the existing license can be submitted online.  Entire process of recognition, which involves audit of the centres, submission of audit report, and grant of recognition or renewal, has been automated.

A pragmatic approach by the government: WGC   Upon the announcement by Consumer Affairs Minister Ramvilas Paswan that “In the wake of the coronavirus pandemic, the government has extended an earlier deadline for mandatory hallmarking of gold jewellery and artefacts by four months” Somasundaram PR, Managing Director, India, World Gold Council (WGC) expressed his view.   Somasundaram PR said, “The extension of time by six months for mandatory hallmarking reflects a pragmatic approach by the government to support the industry in the current environment while keeping the path of reform intact. Soon after the announcement early this year making hallmarking mandatory and giving a transition time of one year for manufacturers and jewellers to adapt to new logistics and dispose-off non-hallmarked inventories, Covid struck causing unprecedented business disruption.   Demand has slumped and therefore, the transition time has to be stretched to enable industry to embrace this change. However,

BIS commences Hallmarking campaign Hallmarking Charges are Rs 35/- plus taxes per article for Gold Jewellery/artefacts Bureau of Indian Standards (BIS) just launched their latest gold Hallmarking awareness campaign that speaks to consumers through popular media like electronic, print and digital. A holistic marketing campaign aims to create awareness amongst consumers to buy Hallmarked gold during festive season.   The effort of raising awareness around Hallmarking is rooted in true-to-life stories that consumers can relate to. The stories for every medium are different and the messages for hallmarking have a refreshed approach. The television commercial showcases connect of gold across generations, geographies and occasions. It highlights gold’s appeal among all ages, the tradition of gold changing hands in the family through many generations, in refined subtlety. It explores gold’s socio-cultural ties with weddings, festivities and gifting. The digital films brin