GJ Town India

Online gold market India   India has embraced online retailing across different categories. Digital and social activity plays an increasingly important part in the purchase journey for gold. In urban India, consumers browse online/mobile apps before making purchases; they use online blogs and social media for ideas and inspiration. And mobile wallets/apps have played a key role in the growth of Internet Investment Gold (IIG) in India.   The Covid-19 pandemic has disrupted the brick and mortar business model of Indian gold retailers and has become a catalyst for online channels to boost sales. In this report focuses on, 1: the growth of IIG, 2: the barriers to online gold purchase and opportunities to grow the online market & 3: how retailers are adopting a digital strategy post Covid-19.   In the context of the report Somasundaram PR, Managing Director, India, World Gold Council (WGC) said, “Online retail adoption accelerated during Covid-19 across categories. T...

The group partnership with IIG in India DFC diamond education course in India De Beers Group Institute of Diamonds is pleased to announce that it is partnering with the International Institute of Gemology in India (IIG) to deliver diamond education courses throughout India. The IIG has been operating for more than 50 years and is recognised as a leader in gemology and in diamond and jewellery education in India. Jodine Perrin, Director of Education, De Beers Group Institute of Diamonds, said: “As the major player in the global diamond cutting and polishing industry, India is an area of increased focus for us. We recognise the need for new partnerships that bring education directly to students across large geographical areas, making education accessible and reducing the time and costs involved to businesses in staff training.” The partnership will initially launch with a focus on the De Beers Group online Diamond Foundation Course (DFC), which teaches students a...