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...the top-most gold-buying occasion across India: WGC

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  Consumer sentiment & demand for the yellow metal seen positive    Today, India is at the juncture of festive season and imminent wedding season; and both have close connections with precious metals & jewellery. Although, India is weaned on gold! At the juncture, Sachin Jain, Regional CEO, India, World Gold Council said, “Dhanteras and Diwali are the top-most gold-buying occasion in India. Consumers traditionally plan at least a token purchase, as gold is believed to herald good fortune, wealth, and prosperity, a sentiment visible in the sharp rise in gold buying historically witnessed during this period.    Despite gold prices reaching multiple historic highs through 2025, witnessing an approximate 51.2% year-to-date increase in INR prices by end-September, consumer sentiment and demand for the yellow metal have been positive . Retailers, who had been cautious about their inventories in recent months, are now well-stocked and optimistic. Seaso...