Valentine’s Day is for everyone
CaratLane launches the Love it or Hate it, campaign There are two kinds of people in this world. Those who love Valentine’s Day and those who absolutely hate it! CaratLane, India's leading Omni-channel jewellery brand, has launched its digital campaign, Love it or Hate it, in an attempt to make Valentine’s Day special for everyone. CaratLane honours the strong bond between a couple, mother-daughter and sisters with three very relatable films, a renewed take on celebrating our closest relationships this Valentine’s Day. The campaign has been conceptualised and executed by BBH India. Jennifer Pandya, VP Marketing of CaratLane sheds light on the idea behind this refreshing concept, “The campaign was born out of hundreds of Valentine's gift messages written by our customers that said something on the lines of, I Hate Valentine’s Day, but I love you more. That powerful, selfless feeling of wanting to do something special for the ones that matter to you has been the fuel be