GJC projects 12–15% growth in gold sales this year
Dhanteras drivers are, high gold price & wedding jewellery buying What will drive the Dhanteras 2025? GJC said, 1: High Gold Prices, 2: Smart Buying Trends, and 3: Wedding-Driven Demand, are all set to boost market growth. As Dhanteras 2025 approaches, the All India Gem and Jewellery Domestic Council (GJC) shares key insights into consumer behaviour, market expectations, and emerging trends shaping this festive season’s gold and jewellery purchases. Despite elevated gold prices, demand will remain robust, driven by strong consumer sentiment and the enduring appeal of gold as both an investment and a cultural asset. Recent GST reforms, rolled out in September 2025, will also play a key role in increasing consumer confidence. The simplified tax structure and increased disposable income are helping sustain footfalls across organised retail, even as buyers negotiate on making charges and discounts. Jewellers across India are reporting consistent i...