GJ Town India

  The gold jewellery market gears up for the festive at latch!    Kavita Chacko, Research Head, India-World Gold Council [WGC] gaze the festive sentiment in India. She said, Signs of demand revival are emerging as the gold jewellery market gears up for the upcoming festive and wedding season (from early August to year-end). Anecdotal reports from industry stakeholders suggest a positive outlook. This optimism was evident at the recent India International Jewellery Show (IIJS), the country’s largest jewellery trade fair. [Reader’s Note: IIJS is the 2 nd largest global gem & jewellery show.]    As per anecdotal reports from the event, many manufacturers reported stronger-than-expected buying interest and a noticeable pickup in orders from both large chain stores and independent retailers. Retailers who had been cautious about their inventories in recent months due to lacklustre demand reported active restocking in anticipation of improved festive sales. And g...

Everlite says: the brand is listening woman!   Everlite, the light-weight gold and diamond brand from Senco Gold & Diamonds, a pan-India jewellery retail player has rolled out a Women’s Day campaign called #HearMeOut.   The premise of the campaign is while the struggles and successes of a regular woman often goes unheard amid the rush of our daily lives, and while they wish they could say #HearMeOut to the world around them, Everlite says that the brand is listening and promises to lend an ear to each woman.   The film shot by Digitale aims to make the women feel heard, recognised and appreciated and showcases that it is important to also listen to stories of women who exist around us every day apart from celebrating those journeys that carry a milestone or historic events.  The film which was shot entirely on iPhone and shot within a span of 10 hours is written by non-binary female lesbian screenwriter Priyadarshini Chitrangada and features transgender act...

The traditional values & defined beauty! It gives us great pleasure to inform you that Arina Gold LLP had participated the IIJS, Bangalore Exhibition and had displayed its wide variety of fancy chains and Mangalsutras designed in such a unique way that it resonates with the younger generation while also retaining the traditional values that define beauty.   Arina Gold is a partnership firm of highly experienced individuals who have come together with a single purpose of serving people with quality jewellery that suits them.  We invite you to visit us to have a look at our wide collection of fancy chains and Mangalsutras.    Every craft of Arina has a fresh-n-fine designs that designs are offered at this wedding season and ahead of festivals and celebration like mother’s day! Fancy chains and Mangalsutras collection is also a daily wear category and light weight jewellery too.   

A one of a kind jewellery manufacturing revolution  l ed by technological innovations and expertise!   Platform called, Tanishq Hi-Lites Tanishq, India’s largest jewellery retail brand from the house of Tata has introduced a unique Light Weight Jewellery platform called, Tanishq Hi-Lites. The jewellery major has piloted the lightweight Jewellery launch in a bid to cater to the growing consumer preference for lightweight gold ornaments and to further strengthen its position in the Gems and Jewellery Industry.   With a mounting shift in consumer preference towards lightweight jewellery, the emphasis on product engineering has once again taken the spotlight.   Tanishq has experimented with product reengineering initiatives such as design reconstruction through technological innovations, realignment of manufacturing processes and the introduction of a gold alloy with enhanced hardness and strength to offer 22 karat jewellery as part of material innovations that o...