GJ Town India

Everlite says: the brand is listening woman!   Everlite, the light-weight gold and diamond brand from Senco Gold & Diamonds, a pan-India jewellery retail player has rolled out a Women’s Day campaign called #HearMeOut.   The premise of the campaign is while the struggles and successes of a regular woman often goes unheard amid the rush of our daily lives, and while they wish they could say #HearMeOut to the world around them, Everlite says that the brand is listening and promises to lend an ear to each woman.   The film shot by Digitale aims to make the women feel heard, recognised and appreciated and showcases that it is important to also listen to stories of women who exist around us every day apart from celebrating those journeys that carry a milestone or historic events.  The film which was shot entirely on iPhone and shot within a span of 10 hours is written by non-binary female lesbian screenwriter Priyadarshini Chitrangada and features transgender activist Anurag Maitre

The traditional values & defined beauty! It gives us great pleasure to inform you that Arina Gold LLP had participated the IIJS, Bangalore Exhibition and had displayed its wide variety of fancy chains and Mangalsutras designed in such a unique way that it resonates with the younger generation while also retaining the traditional values that define beauty.   Arina Gold is a partnership firm of highly experienced individuals who have come together with a single purpose of serving people with quality jewellery that suits them.  We invite you to visit us to have a look at our wide collection of fancy chains and Mangalsutras.    Every craft of Arina has a fresh-n-fine designs that designs are offered at this wedding season and ahead of festivals and celebration like mother’s day! Fancy chains and Mangalsutras collection is also a daily wear category and light weight jewellery too.   

A one of a kind jewellery manufacturing revolution  l ed by technological innovations and expertise!   Platform called, Tanishq Hi-Lites Tanishq, India’s largest jewellery retail brand from the house of Tata has introduced a unique Light Weight Jewellery platform called, Tanishq Hi-Lites. The jewellery major has piloted the lightweight Jewellery launch in a bid to cater to the growing consumer preference for lightweight gold ornaments and to further strengthen its position in the Gems and Jewellery Industry.   With a mounting shift in consumer preference towards lightweight jewellery, the emphasis on product engineering has once again taken the spotlight.   Tanishq has experimented with product reengineering initiatives such as design reconstruction through technological innovations, realignment of manufacturing processes and the introduction of a gold alloy with enhanced hardness and strength to offer 22 karat jewellery as part of material innovations that offers functional st