LGD consumers’ attitude 2020 opens!
MVEye revealed LGD report! Update 2: MVI Marketing LLC (The MVEye), the leader in market research for the global gem, jewelry and watch industries, announced the completion of its 2020 Lab-Grown Diamond Consumer and Trade Market Research Report entitled Gaining Critical Mass. The report, presented at a live, interactive webinar event on 29 October 2020, is the result of comprehensive, quantitative online studies and video interviews with consumers, along with one on one evaluation of jewelry retailers. As an industry, Hurwitz advocates that jewelers remember they’re in the love and emotions business. “It doesn’t matter what consumers have assigned that emotion to, jewelers have to make a profit on it; that’s the goal. Hanging on to one product that sells love may not be a good idea. Present consumers with a choice, present both mined and lab-grown diamonds, and make money with the products they value and see as love. Let them choose.” Key findings revealed in...