GJ Town India

To boost demand for platinum Jewellery! : PGI The programme start from May 5th to June 5th, 2022 Platinum Guild India (PGI) is set to commence the fifth edition of its flagship retail initiative – Platinum Season of Love. The much-awaited retail trade activation makes a comeback after two years.   A month-long programme starting from May 5th, 2022, to June 5th, 2022, Platinum Season of Love is aimed at accelerating the growth trajectory for platinum jewellery in the country. This year, Platinum Season of Love is expected to see participation from 1400+ stores across the country.  With four successful editions in the past, ‘Platinum Season of Love’ is a coveted retail and consumer activation platform for PGI’s retail partners. It helps to drive a significant increase in demand for platinum jewellery for the retail partners during this season.   Sharing her views on the Platinum Season of Love campaign, Vaishali Banerjee, Managing Director, PGI-India said, “Through Pl...

PGI celebrates a rare men of character, #MomentOfTruth campaign The onset of cricket’s grandest spectacle brings to the fore a lot more than sheer talent and performance excellence.   It is the display of the finest form of sportsmanship by men who exemplify exceptional values such as courage, perseverance, self – belief and resilience.   Their values have been tested both on and off the field, showing what it means to be a cricketing legend. Platinum Guild International-PGI’s Men of Platinum celebrates these rare men of character and as part of its latest campaign this cricketing season, the brand is proud to strengthen its association with one of the game’s brightest stars, KL Rahul.   To take the excitement a level up, the brand has released a film with KL Rahul as part of its #MomentOfTruth campaign. This film offers a tiny peek into what it takes to play the game like a true sportsman while emphasizing the deep connection between the metal and India’s favourite...

This summer, elevate your style quotient The world as we know is changing. The future will be written by a different sort of man. One whose values will be tested, who will be called upon to make a choice. Between being feared or remembered. Between following the tried and true or charting a new path. Between blindly chasing ambition or letting their values lead to success. The men who choose wisely will mould a better tomorrow, and their choice will become their defining moment of truth.   These men of character opt for platinum as their metal of choice as it mirrors their core values. It reflects a belief system they have always subscribed to. Born of the stars, jewellery made of platinum, the white metal instantly elevates the style of the wearer and sets them apart from the crowd. Platinum’s story of origin and journey is as unique as the men that favour it.  Billions of years ago, a meteorite crash left behind remnants of this stunning white metal, found in trace quant...

Men of Platinum associated with KL Rahul Putting the team before personal glory, reaching out to a rival player, being a pillar of strength to a nervous debutant, on the cricket pitch, choices are made at every moment. Choices that don’t just decide the fate of the game, but determine the values and strength of character of the players.  These are the moments of truth in every game. They test everything a player stands for, everything they have ever known. For many, they are instinctive choices that are led by values, and they make players, legends in their own right. A part of a rare breed who form the League of Platinum Men. Delving into the league of these men of character, Men of Platinum took viewers on a special journey with cricketing star KL Rahul through the show ‘The League of Platinum Men’. The series aired on Disney + Hotstar from October 22nd onwards. The 6-part miniseries, hosted by Archana Vijayan, featured candid conversations with KL Rahul. Offering a glimpse into ...

For the men who stand t heir ground despite trying times!   The new collection is a part of the existing brand portfolio ‘Men of Platinum’ offering platinum jewellery for Indian men   2020 has been a year of unprecedented chaos and turmoil. These tough times have witnessed men in various walks of life be it business leaders, political leaders, husbands, fathers and entrepreneurs who stood by their values, making those inconvenient choices when faced with a crisis, and they still continue to do so.  The latest collection by Platinum Guild India’s (PGI) Men of Platinum range, celebrates all these men who rose to the challenge and faced their Moment of Truth with astounding resilience to only emerge stronger, much like their metal of choice-Platinum. No matter what the circumstances or how hard the path when it was time to choose, they chose to stay true to their belief & values. Their choices making a big difference in the lives they touched. Making a difficult ti...