NDC to launch Phase III strategy!
Eying to introduce before the end of November! Recently David Kellie, CEO-NDC said, “As we approach the festival and holiday period, I would like to take this opportunity to update you on the progress of our strategy and to give you a first preview of the next phase of our plans.” In my last update I shared with you the progress from the first phase of our new strategy as the NDC (Natural Diamond Council). We had launched our new website in the US, China and India and had made significant progress to transform our visibility and engagement on social media platforms in each market. I am very pleased to say that this progress has continued. The engagement levels on each platform far exceed our most optimistic expectations and the traffic to our websites is close to 100 times greater than in 2019. When we set out our strategy, our target was to become the number one platform globally for sharing and celebrating the Diamond Dream and we are now long ways down the path to...