GJ Town India

  NDC launches a new flagship report in the series    “We continue our report series with an immersion into the second-largest diamond producer in the world. The in-depth analysis shares key figures and details on how natural diamonds have underpinned Botswana’s rise from the third-poorest country in the world to a vibrant, middle-income country. Today, Botswana is home to many skilled workers whose families benefit from largely free education, universal healthcare and paved roads as well as game parks and protected lands for Botswana’s wildlife” said Natural Diamond Council (NDC).    Natural diamonds make up a third of Botswana’s fiscal revenue, 80% of its exports, and account for a quarter of the country’s GDP. The report further shares how the diamond industry remains a force for good in Botswana, set up to deliver long-term, sustainable prosperity, facilitated by fair governments and collaborative, community-minded partners.  Key Highlights of t...

  Signet and De Beers launch campaign: Worth the Wait   De Beers Group, the world's leading diamond company, and Signet Jewelers, the world's largest retailer of diamond jewelry, whose iconic retail brands include KAY Jewelers, Zales and Jared, this week launched Worth the Wait, a new Natural Diamond (ND) campaign focused on the themes of modern love and evolving relationship dynamics, targeted at soon-to-be-engaged Zillennials.   Worth the Wait is the first major activation of the recently announced collaboration between Signet and De Beers to re-introduce the unique attributes of natural diamonds to a new generation of U.S. couples. It comes after months of intensive training for Signet’s 20,000 sales associates to equip them with the deep knowledge to communicate the unique features of natural diamonds to their customers.   Grounded in Signet’s data-driven consumer insights, trusted brands and digital capabilities, while also drawing on De Beers Group’s history o...