NDC announces strategic partnership with CTF
Collaborated to promote the Natural Diamonds Dream Jewellery Market Bureau: The Natural Diamond Council (NDC) announced an exclusive strategic partnership with Chow Tai Fook (CTF) Jewellery Group, in the Greater China region, to advocate the Natural Diamonds Dream to Chinese consumers, especially the younger generation, through diverse communication channels and accessible digital content, along with professional training resources. The partnership aims to convey the value and beauty of timeless natural diamonds to Chinese consumers and enhance their confidence and desire for natural diamonds. As the first and exclusive strategic retail partner of the NDC in China, Chow Tai Fook will fully support the natural diamond-related promotional and educational campaigns launched by the NDC in China. The Natural Diamond Council will also step up its support in different areas, including advertising assets, digital assets, social media content and search engine ma...