GJ Town India

To boost demand for platinum Jewellery! : PGI The programme start from May 5th to June 5th, 2022 Platinum Guild India (PGI) is set to commence the fifth edition of its flagship retail initiative – Platinum Season of Love. The much-awaited retail trade activation makes a comeback after two years.   A month-long programme starting from May 5th, 2022, to June 5th, 2022, Platinum Season of Love is aimed at accelerating the growth trajectory for platinum jewellery in the country. This year, Platinum Season of Love is expected to see participation from 1400+ stores across the country.  With four successful editions in the past, ‘Platinum Season of Love’ is a coveted retail and consumer activation platform for PGI’s retail partners. It helps to drive a significant increase in demand for platinum jewellery for the retail partners during this season.   Sharing her views on the Platinum Season of Love campaign, Vaishali Banerjee, Managing Director, PGI-India said, “Through Platinum Season

  Launches its latest collection of  Platinum Love bands   Over the last few years, we have realized of how fragile life is, making us value what we have, and cherish the relationships that we hold closest. When everything stood still, couples stood right by each other. They forged new pathways for each other when challenges took over and their dreams took a backseat.   They learnt to recognize and fight unknown moments of stress, hand in hand. They have leaned on love like never before seeking comfort and hope and nurturing each other with strength & tenacity. And thus, for a love like this, everything falls short to express gratitude.   Gratitude is said to be the memory of the heart. When couples express their gratitude to one another, it leads to a relationship that is built on a sense of joy, contentment and security. When all the reasons for being grateful build up to a moment and words fall short, it's then that they seek something extraordinary and rare to etch th