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  PGI Insight published on long-term effects of Covid-19 Recently, Platinum Guild International (PGI) published its, PGI Insight, Jewellery Consumer Sentiment and Behaviour During and Post the Covid-19 Crisis. The report says, while the long-term effects of the ongoing Covid-19 crisis on the preciorous jewellery industry will depend on a number of factors, it is possible to envisage three overall scenarios:  A fast and conclusive V-shaped recovery, a slower but conclusive U-shaped recovery and a slow, unsteady L-shaped recovery in order to gain insight on potential trajectories, PGI and Sinus Institute designed an international flash survey among jewellery purchasers.  In late April and May, the survey interviewed over 1,000 jewellery buyers and wearers in each of platinum jewellery’s four key markets – China, Japan, India and the United States, to understand areas of insight include jewellery-specific and general consumer attitudes and behaviours under the current Co...

Demand for platinum in the US Grew from 5% in 1993 to 22% in 2017 “Platinum jewellery is improving in different demand segments” says recently published PGI Insight. The report shines a light on how to develop new demand for platinum jewellery in the United States and how platinum is improving its accessibility in different demand segments in jewellery.   Focusing on Sparkling Success PGI Insight says, a Premium Metal Becomes Accessible in the US reviews of 1:         Historical trends of platinum jewellery demand in the US, 2: Key drivers of platinum jewellery demand growth in recent years, 3: Development dynamics for platinum jewellery at retail & 4: Future growth areas for platinum jewellery demand in the US. The jewellery industry’s contribution to the total demand for platinum in the US grew from 5% in 1993 to 22% in 2017. As the third largest platinum jewellery market, platinum demand in the US is set to grow again by 8% to 11%...