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Platinum Jewellery Business Review by PGI

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India platinum market size is of 228koz in 2019 Platinum Guild International (PGI) recently published its Platinum Jewellery Business Review, 2020-Web presentation under the heading of: Tectonic shifts: How the world is moving and jewellery demand is responding! The report presented by Huw Daniel, Chief Executive Officer- Platinum Guild International-PGI.   The presentation says about shifts accelerated by Covid-19, making programmes built around them key to recovery. As a key insight, under the Digital consolidation it said, the consumer journey is no longer a straight line!  Digital is not a channel; it is a key ingredient to the consumer experience, linking engagement to purchase – wherever both occur. Social distancing and lock-downs have made this even more of a priority. Another insight, focussed is Branding & Storytelling and said, marketing cannot improve generic products. Collections that have been developed with the consumer in mind and tell a comp