GJ Town India

Committed to pursuing artistic craft’s excellence   Reaction of Gem & Jewellery (GJ) Industry and Trade on the Union Budget 2024-2025 that presented by Minister of Finance and Corporate Affairs Smt Nirmala Sitharaman!   1: Sumit Dassani, Partner at Dassani Brothers:   “The latest Union Budget brings promising changes for the jewelry sector, and as Dassani Brothers, we are particularly enthusiastic about the reduction in customs duty on gold and silver to 6%. This pivotal move will make these precious metals more accessible, driving increased demand and allowing us to offer our clients even greater value. We are committed to pursuing artistic excellence and technical perfection in our creations, and this policy change aligns perfectly with our mission. Lower costs will enhance our ability to provide competitive pricing while continuing to deliver intricate and magnificent adornments that celebrate life’s key moments.    This development not only promises to boost our sa

A remarkable send-off at a grand function in Mumbai   GJEPC along with De Beers celebrated the life and times of the legendary  Marketing Guru  Stephen Lussier, De Beers Group Executive Vice President for Brands & Consumer Markets, who will step down on 1st April, 2022 after a 37-year long tenure. A grand send-off was held on 28th February at Sofitel Hotel, Mumbai.   Stephen’s nearly four-decade long stint to nurture and promote the cause of natural diamonds is something that cannot be replicated but only be used as an inspiration for his successor, Marc Jacheet, who has a rich and diverse experience in the field of global luxury marketing, and most recently was President of Tiffany & Co. Europe, the Middle East, and Africa.  In his keynote address, Colin Shah, Chairman, GJEPC, said, “The multi-billion-dollar Indian diamond industry owes a lot to Stephen Lussier.  He has played a significant role and is one of the chief architects of the India diamond success story. It is

Opens boutique with trusted partner Fortofino 09th Forevermark Boutique launched in the country   Forevermark, the diamond brand from the De Beers Group, opens its first exclusive boutique in the city of Gurugram with authorized retail partner, Fortofino. Housed at the JMD Regent Arcade Mall, the Forevermark-Fortofino boutique offers customers the world’s most carefully selected and expertly crafted diamonds set in exquisite designs. With the launch of this boutique store in Gurugram, the Forevermark-Fortofino partnership has rendered a total of six stores, including 3 shop-in-shop stores, across the country that offer the most beautiful, rare, and responsibly sourced hallmark diamond jewellery. “The Gurugram store is our third exclusive boutique store in partnership with Forevermark. We’re happy our customers have under one roof, among the world’s most beautiful diamonds and designs to choose from. We look forward to jointly increasing our retail footprint in the country in the

The collection comprising 22 stackable rings   #Tributetoyou  #Forevermark   In today’s world where change is inevitable, diamonds hold meaning and purpose. Reflecting the current consumer sentiment, Forevermark, the diamond brand from The De Beers Group, launched a new campaign for its Tribute Collection comprising 22 stackable rings that let women celebrate their timelessness, unique individuality, multifaceted nature, successes and achievements in their own distinct style. The campaign drives home the message that ‘Seasons Change. A Diamond is Forever’. The campaign is created by renowned global teams that include the Forevermark Design and Innovation Centre in Milan, G.A.S and Keko.  Popular film star Shreya Chaudhary, features in the campaign. She characterizes a modern, confident working woman who has fearlessly taken on change and adapted wonderfully to her new working environment.   She is wearing the rings from the Tribute Collection but stacks one more ring on her finger