GJ Town India

  The evolving dynamics of the father-daughter bond   This Father’s Day, De Beers Group, the world’s leading diamond company, brings to light the evolving dynamics of the father-daughter bond through a heartfelt moment shared between Arjun Rampal and his daughter Myra Rampal; celebrating not only the love between parent and child, but the personal milestones they grow through together.   In a warm, candid visual, Myra is seen wearing a natural diamond solitaire in her second ear piercing, symbolising a new-age ritual of self-expression and independence- one that her father encouraged and embraced. For both, it marked a moment of trust, mutual respect, and evolving roles. "She’s always been her own person," shares Arjun Rampal. "But what’s beautiful is how she lets me be part of her journey; not just as a dad, but as a friend, a student, and sometimes, a little lost until she shows me the way." This intimate portrayal highlights how the second ear piercing, o...

  A heart-warming, first-of-its-kind Second Ear Piercing   De Beers Group, the world’s leading diamond company, will support diamond jewellery retailers in driving demand for natural diamond jewellery by showcasing a new gifting occasion in the lives of young consumers – the second ear piercing, which is an intrinsic part of India’s traditional culture and modern rituals.   De Beers is introducing a heart-warming ‘Love, From Dad’ collection as part of the Second Ear Piercing Ritual program. The collection highlights the unique and irreplaceable bond between fathers and daughters — one as rare, precious, and enduring as a natural diamond.   To amplify this concept nationally, De Beers Group has integrated the program into its partnership with the Gem & Jewellery Export Promotion Council (GJEPC) through the Indian Natural Diamond Retailer Alliance (INDRA), launched earlier this year. Retailers can register to participate in the alliance at, www.indraonl...