GJ Town India

Silver jewelry hitting the sweet spot!   The strength of silver jewelry demand compared to jewelry demand for other metals varies hugely between countries. This is mainly due to cultural attitudes, such as consumers viewing silver as fashionable or a close, rather than a distant, relative of gold. (This helps explain why silver jewelry in the US is much stronger versus gold than it is in many other countries.)   Similarly, some markets might accept pieces made in base metals if the design and branding are good enough (a common view in Europe), while others would dismiss say a necklace in bronze as worthless, said in a Silver Jewelry Report, Prepared for The Silver Institute under the head, Silver Jewelry’s Popularity!   As shown below, Indian silver jewelry demand versus gold today is much stronger than silver is in China. This is due to both pro-silver facets in India (such as urban areas’ preference for silver for daily wear items) and pro-gold features in China (s...

India the number one jewellery producer in the globe!   Recently, Silver Jewelry Report, Prepared for The Silver Institute-published in December. The report is widely focussed upon jewellery trend & Outlook 2021. The Scale of the Silver Jewelry Market says, last year global silver jewelry fabrication reached an impressive 200.2Moz (6,228t), up a full 26% on the low for the decade in 2012.   There was a quick recovery in many countries after that trough when the silver price fell, but the robust growth after that was largely driven by India. That country’s growth was in turn mainly due to rising disposable incomes plus supportive structural factors.   As explained, this year has proved tough, with demand expected to fall by 23% due to COVID damage. On a more positive note, we are forecasting a healthy recovery next year of 13%. Looking at key Silver Jewelry Markets, the report says, India is by some margin the largest producer, accounting for 35% of total fabricati...