De Beers Forevermark, upbeat for diamonds demand
Expecting a double digits growth in the South India market 2022 De Beers Forevermark, one of the most trusted diamond brands, is upbeat about demand for diamonds in South India in 2022. The brand had already witnessed a huge response last year, and is expecting to grow in double digits this year too given the pent-up demand. The brand continues to grow in South India, the largest market for De Beers Forevermark in India. While the brand has 270 doors in India spread over 60 markets, it looks forward to expanding this to 300and expanding its exclusive boutique stores as well from 12 to 30 by the end of this year. Of the 30 exclusive boutique stores, we will be setting up few stores in South India. The company’s research has shown that there is increasing demand for its natural, rare, beautiful and responsibly sourced diamonds in South India and that consumers here value the diamond’s quality over size. The company is now focused on consolidation in the South as it...