Tanishq celebrates the Pudhumai Penn
Pays a befitting tribute to the undying, Limitless & spirited personality of Tamil women India’s most trusted jewellery brand, Tanishq has launched a heart-warming campaign, Pudhumai Penn-exclusively for Tamil Nadu. The women of Tamil Nadu today, play dual contrasting roles - of being the culture-custodian and the change-maker of Tamil culture and values. With this campaign, Tanishq taps into this very insight and celebrates every Tamil woman and her balanced-duality that is the springboard of her undying, limitless & spirited personality. The Pudhumai Penn of Tamil Nadu is an embodiment of strength, affection, beauty and intellect which truly makes her the torchbearer of tradition and the change maker of today. The campaign beautifully encapsulates their essence as the one who dearly values culture, and is proud of embracing change that impacts the collective good of the society. The film is conceptualised by Lowe Lintas. Set in a traditional, muttram (courty...