54% of Tanishq consumers to buy on Akshaya Tritiya
Launches Kalai, comprising of extensive designs & Also launched Gold coin ATM’s called; 24K Xpress! Gold has riveted various cultures around the world and it signifies auspiciousness, grandeur and purity. It has an equal appeal for both adornment as well as investment. On the auspicious occasion of Akshaya Tritiya, Tanishq, India’s most trusted jewellery brand from the house of Tata re-establishes belief in the significance of our ‘Hands’ that have the power to create, love, nurture and bless. Hands have a power of resurrecting the present and building the future. They have the ability to translate and deliver multitude of emotions. It has a touch of grace, mirrors feelings and reinforces partnerships. It’s the ‘hand’ that is often used in every auspicious activity followed by traditions. Harping on the emerging trend with Bangles and to celebrate the auspiciousness brought by our, hands, Tanishq launches ‘Kalai’, comprising of extensive designs and craftsmanship craft