A unique light weight jewellery platform
A one of a kind jewellery manufacturing revolution l ed by technological innovations and expertise! Platform called, Tanishq Hi-Lites Tanishq, India’s largest jewellery retail brand from the house of Tata has introduced a unique Light Weight Jewellery platform called, Tanishq Hi-Lites. The jewellery major has piloted the lightweight Jewellery launch in a bid to cater to the growing consumer preference for lightweight gold ornaments and to further strengthen its position in the Gems and Jewellery Industry. With a mounting shift in consumer preference towards lightweight jewellery, the emphasis on product engineering has once again taken the spotlight. Tanishq has experimented with product reengineering initiatives such as design reconstruction through technological innovations, realignment of manufacturing processes and the introduction of a gold alloy with enhanced hardness and strength to offer 22 karat jewellery as part of material innovations that o...