De Beers rough diamond sales Cycle 5 remained faint
Expect a protracted U-shaped recovery in diamond demand De Beers Group announced the value of rough diamond sales for the fifth sales cycle of 2024. The provisional rough diamond sales figure quoted for Cycle 5 represents the expected sales value for the period and remains subject to adjustment based on final completed sales. De Beers Group CEO Al Cook said: “The northern summer is generally a quieter period for rough diamond sales, and this was reflected in our cycle 5 sales. The recent annual JCK jewellery show in Las Vegas confirmed a resurgence in retailers’ interest in natural diamonds in the United States but ongoing economic growth challenges in China mean we continue to expect a protracted U-shaped recovery in demand.” DeBeers Cycle 5 2024 (provisional) [1] Cycle 4 2024 (actual) [2] Cycle 5 2023 (actual) Sales value [3] ($m) 315 383 456 [1] Cycle 5 2024 provisional sales