Over 150mn Plan to Shop on Super Saturday
Buyer embraced an earlier start to the holiday season More than 150 million U.S. consumers plan to shop on Super Saturday this year, up slightly from 147.8 million in 2019, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. “Consumers have embraced an earlier start to the holiday season. They are spreading out their holiday shopping and taking advantage of sales and promotions from retailers in local communities and national brands,” NRF President and CEO Matthew Shay said. “Throughout this year’s extraordinary circumstances, retailers have remained dedicated to protecting their customers, employees and the communities they serve regardless of how and when consumers choose to shop.” The number of anticipated shoppers on the last Saturday before Christmas includes both in-store and online and is the second-highest reported since NRF began tracking this figure in 2016. Of those planning to shop, 42 percent intend to