Leading trade organisations accusing Pandora
Called on Pandora to issue a public statement Retracting the false and misleading narrative! Jewellery Market Bureau: Recently, Ronnie VanderLinden, President- IDMA quoted the joint statement of leading jewellery industry organizations & said in IDMA's Weekly Internet News Collection - May 9, “Pandora sells only 50,000 pieces set with small diamonds, out of annual sales of the total of 8.5 pieces. From a marketing point of view, Pandora’s strategic decision to adopt the much cheaper LGDs may be a sound marketing decision by itself as diamonds made up such a small segment in their products catalogue. However, the way and wording the company chose to motivate and announce its decision was outright reprehensible and irresponsible. This, therefore, is no small matter, and we hope that Pandora will recant and apologize. (Related Pandora’s News: https://gjtownin