GJ Town India

Indira Scott, the face of ReSet campaign! ReSet Collective comprised of five designers!   Indira Scott fronts the campaign showcasing five pendants created to celebrate sustainability in the diamond industry; pendants will be auctioned for charity by Sotheby’s in December.   De Beers Group is pleased to announce international model Indira Scott as the face of the company’s previously announced ReSet Collective campaign. Ms Scott has lent her natural beauty and passion for the environment to reveal the collection of five unique natural diamond pendants, which celebrate sustainability in the diamond sector and will be auctioned for charity by Sotheby’s.   The ReSet Collective is comprised of five leading US jewelry designers – Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock and Zoë Chicco – who visited Botswana late last year to witness first-hand the positive impact that diamonds discovered by De Beers’ joint venture partnership, Debswana, help create for the pe...

  Introduces reset, a collaborative design initiative!   ReSet will offer a fresh perspective on responsible sourcing and sustainability through creative and engaging collaborations with jewelry designers! De Beers Group is pleased to introduce ReSet, a series of collaborations with jewelry designers to engage in conversations around sustainability and to offer a fresh perspective on the positive impacts of natural diamonds. The initiative aims to help ‘reset’ perceptions and shine a light on the significant positive contribution that natural diamonds deliver for the people and places where they are found, by collaborating with established and up-and-coming jewelry designers who will set diamonds discovered by De Beers into a range of pieces, celebrating sustainability in the sector. The initiative’s first activation – the ReSet Collective – launches today and is a collaboration with five leading US designers who share a passion for natural diamonds and sustainable sourc...