GJ Town India

World’s first blockchain-backed diamond source platform at scale   Tracr has capability to provide provenance assurance for 100% of De Beers Group’s diamonds from source to Sightholder to store De Beers Group is deploying the Tracr blockchain platform at scale for its diamond production.   Tracr is the world’s only distributed diamond blockchain that starts at the source and provides tamper-proof source assurance at scale, enabling Sightholders to provide an immutable record of a diamond’s provenance, and empowering jewellery retailers to have confidence in the origin of the diamonds they purchase.   With more end clients wanting to know the source of the products they buy, the deep meaning associated with a diamond purchase requires a technological step-change to meet their expectations. The introduction of Tracr at scale delivers immutable information on the source of De Beers’ diamonds across the value chain and makes source assurance for 100% of De Beers’ production possible.

Tied to bring greater transparency and Provenance to online diamond purchasing!   Blockchain and IoT technologies enable tracking of the entire d iamond life cycle to improve customer confidence in jewelry   Everledger, an independent technology company that enables traceability and provenance to high value goods, has partnered with Rare Carat, America's #1 source of unbiased diamond advice for over $200 million of diamond sales annually, to deliver greater transparency and sustainability information on the diamonds in its marketplace.   Using the newest version of Everledger’s leading blockchain platform, Rare Carat customers will now be able to search for and purchase diamonds that have been tracked from mining, through manufacturing all the way to sale. This ensures that the diamond being purchased is conflict-free and has been sourced in  a sustainable manner.  The Everledger platform specifically aids demand generation for retailers searching for diamonds based on thei