Platinum Season of Love makes a comeback!
To boost demand for platinum Jewellery! : PGI The programme start from May 5th to June 5th, 2022 Platinum Guild India (PGI) is set to commence the fifth edition of its flagship retail initiative – Platinum Season of Love. The much-awaited retail trade activation makes a comeback after two years. A month-long programme starting from May 5th, 2022, to June 5th, 2022, Platinum Season of Love is aimed at accelerating the growth trajectory for platinum jewellery in the country. This year, Platinum Season of Love is expected to see participation from 1400+ stores across the country. With four successful editions in the past, ‘Platinum Season of Love’ is a coveted retail and consumer activation platform for PGI’s retail partners. It helps to drive a significant increase in demand for platinum jewellery for the retail partners during this season. Sharing her views on the Platinum Season of Love campaign, Vaishali Banerjee, Managing Director, PGI-India said, “Through Platinum Season